Adams and Laura Scudder’s Natural Peanut Butters

I worked the peanut butter beat for a year. I’ve spread it all for Jif® and two natural peanut butters: Adams® and Laura Scudder’s®. Adams is a beloved brand with roots in the Pacific Northwest. Their peanut butter is fuel for your outdoor adventures. Laura Scudder’s sells in the Southwest and skews female, embracing a balanced active lifestyle, including yoga , self-improvement, and natural ingredients. Truth is, It’s all the same natural peanut butter (peanuts and a pinch of salt) just branded with different jars to different audiences. I loved creating the voice and setting the tone for these brands.