Sometimes a banger of a headline becomes the campaign. And I gotta say, these headline driven concepts often turn into award winners. There’s just something about a headline with a twist, repetition, or a clever wink that works wonders. For the Alabama Community College System, who desperately wanted to drive home the point that there’s a great little college in your hometown, the idea was a winner from the very moment we presented it. Kudos to VisionPoint design team and Dash studios for bringing it fully to life in the video.
Alabama Community College System
YOU DON'T HAVE TO GO FAR TO GO FAR IN LIFE
My Role:
- Brainstormed the campaign concept; wrote all copy, including video and radio scripts, social media channels, print ads, landing pages, drip emails, and more.