Alabama Community College System

YOU DON'T HAVE TO GO FAR TO GO FAR IN LIFE

Sometimes a banger of a headline becomes the campaign. And I gotta say, these headline driven concepts often turn into award winners. There’s just something about a headline with a twist, repetition, or a clever wink that works wonders. For the Alabama Community College System, who desperately wanted to drive home the point that there’s a great little college in your hometown, the idea was a winner from the very moment we presented it. Kudos to VisionPoint design team and Dash studios for bringing it fully to life in the video.

My Role:

  • Brainstormed the campaign concept; wrote all copy, including video and radio scripts, social media channels, print ads, landing pages, drip emails, and more.