The brief spelled it out. No one knows what in tarnation Polytechnic even means. Which is a problem when your research concludes that your confusingly named school is where future growth will be. The solution? Make fun of your funny name — Poly What? And aren’t we all striving, in this age of shrinking character counts, for pithy these day. Well, can’t get any any shorter than Poly What, clocking in at 9. The campaign is so simple, yet beautifully executed by VisionPoints Design Director, Lydia Kuekes.
Purdue Polytechnic
POLY—WHAT?
My Role:
- Brainstormed the campaign concept; wrote all copy, including video and radio scripts, social media channels, landing pages, and more.
