Worcestor State University

I went to college in Worcester (Holy Cross, woot woot). But when we landed Worcester State, we quickly realized no one, aside from me, knew how to pronounce it. So, we made a video for our new client of everyone mispronouncing, until we got to yours truly. “Wus-tah,” I said into the camera. “It’s next to Lester.” This campaign taps the pride of a rising city (it was pretty rough in my college years). Again, VisionPoint’s Lydia Kuekes created a great design.